Saab refocuses on product lineup
Saab refocuses on product lineup
Automotive News by Wim Oude Weernink March 21, 2005:
Saab is focusing on its products after losing the argument with owner General Motors about whether future models must be built in Sweden.
This month, General Motors Europe said the next-generation Saab 9-3 and Opel Vectra will be built starting in 2008 at the Opel plant in Rüsselsheim, Germany.
Saab's main plant in Trollhättan, Sweden, had bid against Rüsselsheim for the program, but lost. GM Europe said Trollhättan will build specialty models, including the 9-3-based Cadillac BLS.
In a sense, building the next 9-3 in Germany is just a continuation of GM's policy of globally interchangeable plants.
Two US-market-only Saabs -- the 9-2X and the 9-7X SUV -- are already assembled outside Sweden.
Saab CEO Peter Augustsson was a staunch defender of the "Swedish-ness" of Saab, so it was hardly surprising when GM announced he would leave the company. News of his departure came days after GM chose Rüsselsheim.
"Peter has done a lot for Saab, but he had been considering leaving the company since last August," said a source close to Saab. Augustsson, 51, will start his own consultancy.
With the plant's future decided, Saab managers are trying to get the brand's advanced product programs back on track after repeated delays.
"All these political rumors in the past have caused much delay in product development and marketing strategies," said Ad Janse, chairman of the Saab world dealer council. "We may have lost two years."
Dealer council's task
On April 21-22, the dealer council will meet in Sweden for the first time under Jan-Ake Jonsson, a Saab veteran named the brand's managing director. He is based in Sweden. But the new chairman of the Saab Automobile board is Carl-Peter Forster, president of GM Europe.
Saab believes the current 9-3 portfolio has the most short-term potential to boost volume. Saab will add a 9-3 sports wagon this spring.
Said Janse: "It could generate 60 percent of 9-3 sales." Saab dealers also want the 9-3 all-wheel-drive version promised three years ago.
GM had delayed a decision on a next 9-5. So the current 9-5 will get a face-lift this autumn to extend its life.
Forster said GM will create a global Saab crossover vehicle. Front-drive is no longer a core value for Saab. "But agile, predictable handling definitively is," he said at the Geneva auto show.
"Unlike the Saab 9-2X and 9-7X, which were developed half-way into the base models' life cycles, the crossover Saab is a brand new development," said a source, adding that it is at least three years away.
The Saab 9-6 comes first. A GM Europe source said: "closer to 18 months than two years."
Saab's future brand image will include distinctive design.
"We will see and feel the aero heritage in next-generation Saabs," Forster said. He promised a return to the wraparound windshield: "It is like the canopy of an aircraft. How can you possibly give that up?"
Saab is focusing on its products after losing the argument with owner General Motors about whether future models must be built in Sweden.
This month, General Motors Europe said the next-generation Saab 9-3 and Opel Vectra will be built starting in 2008 at the Opel plant in Rüsselsheim, Germany.
Saab's main plant in Trollhättan, Sweden, had bid against Rüsselsheim for the program, but lost. GM Europe said Trollhättan will build specialty models, including the 9-3-based Cadillac BLS.
In a sense, building the next 9-3 in Germany is just a continuation of GM's policy of globally interchangeable plants.
Two US-market-only Saabs -- the 9-2X and the 9-7X SUV -- are already assembled outside Sweden.
Saab CEO Peter Augustsson was a staunch defender of the "Swedish-ness" of Saab, so it was hardly surprising when GM announced he would leave the company. News of his departure came days after GM chose Rüsselsheim.
"Peter has done a lot for Saab, but he had been considering leaving the company since last August," said a source close to Saab. Augustsson, 51, will start his own consultancy.
With the plant's future decided, Saab managers are trying to get the brand's advanced product programs back on track after repeated delays.
"All these political rumors in the past have caused much delay in product development and marketing strategies," said Ad Janse, chairman of the Saab world dealer council. "We may have lost two years."
Dealer council's task
On April 21-22, the dealer council will meet in Sweden for the first time under Jan-Ake Jonsson, a Saab veteran named the brand's managing director. He is based in Sweden. But the new chairman of the Saab Automobile board is Carl-Peter Forster, president of GM Europe.
Saab believes the current 9-3 portfolio has the most short-term potential to boost volume. Saab will add a 9-3 sports wagon this spring.
Said Janse: "It could generate 60 percent of 9-3 sales." Saab dealers also want the 9-3 all-wheel-drive version promised three years ago.
GM had delayed a decision on a next 9-5. So the current 9-5 will get a face-lift this autumn to extend its life.
Forster said GM will create a global Saab crossover vehicle. Front-drive is no longer a core value for Saab. "But agile, predictable handling definitively is," he said at the Geneva auto show.
"Unlike the Saab 9-2X and 9-7X, which were developed half-way into the base models' life cycles, the crossover Saab is a brand new development," said a source, adding that it is at least three years away.
The Saab 9-6 comes first. A GM Europe source said: "closer to 18 months than two years."
Saab's future brand image will include distinctive design.
"We will see and feel the aero heritage in next-generation Saabs," Forster said. He promised a return to the wraparound windshield: "It is like the canopy of an aircraft. How can you possibly give that up?"
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- "Hölösuu"
- Viestit: 7321
- Liittynyt: To Maalis 13, 2003 18:37
- Paikkakunta: Helsinki
Ihan ykköstä et toi etuikkuna tulee taas tommoseks olevaks, mä tykkään.
Saab 9000 CS 2.3 vm.92
http://www.garaget.org/?car=21212
http://www.garaget.org/?car=21212
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- "Hirsch"
- Viestit: 951
- Liittynyt: La Joulu 25, 2004 15:38
- Paikkakunta: Linnavuoren vapaavaltio
Siis tuo vissiin tarkoitti tuo tuulilasijuttu just sellaista lasia kuin 9x:ssä on?.. Vau Vaihteeksi hyviäkin uutisia. Mutta ennenkuin noita uusia malleja sitten tulee, niin saattaa myynnit käydä tosi pohjissa (come on, 3 vuotta ennen uusia malleja!!!).
Ja luulenpa, että takavetoa ei tule Saabeihin, vaan nimenomaan vain 4x4. Ehkä merkkiä työnnetään enemmän kiinni Subarun kanssa?..
Ja luulenpa, että takavetoa ei tule Saabeihin, vaan nimenomaan vain 4x4. Ehkä merkkiä työnnetään enemmän kiinni Subarun kanssa?..
"Nyt vaan oli aika heikko kuti vielä, mutta se käy hyvästä harjoituksesta,
seuraavan kerran saattaa olla että tykki puhuu jo huomattavasti paremmalla
osoitteella ja kovemmalla teholla."
-Bror-Erik Wallenius
seuraavan kerran saattaa olla että tykki puhuu jo huomattavasti paremmalla
osoitteella ja kovemmalla teholla."
-Bror-Erik Wallenius
luin saman jo eilen mutta kun ei saksasta muuta ymmärrä kuin hitlerin ja rammsteinin ja leederhoosenit niin voisko joku suomentaaTuuSaR kirjoitti:http://www.auto-motor-sport.de/d/78786
9-3 SC 2.0t vector -07
# 1781
# 1781
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- "Hölösuu"
- Viestit: 2846
- Liittynyt: Ke Helmi 16, 2005 12:13
- Paikkakunta: Helsinki
Koita tolla, jos enkelsmanni taittuu:pertti666 kirjoitti:luin saman jo eilen mutta kun ei saksasta muuta ymmärrä kuin hitlerin ja rammsteinin ja leederhoosenit niin voisko joku suomentaaTuuSaR kirjoitti:http://www.auto-motor-sport.de/d/78786
http://babelfish.altavista.com/
pitää sanoa, että minun puolestani ei noin ole. Riemusta kiljuen ostaisin takavetoisen 9-5:n. Saabissa on aina ollut yksi vika joka on ollut vetotapa.Turbo Sensonic kirjoitti:Toivottavasti neliveto ja ei takavetoa. Jättäis ne takavedot Baijerin MeetWurstille.CC Aero kirjoitti:Eli nelivetoa ja mahdollisesti takaveto?Front-drive is no longer a core value for Saab
Nimim. ajan talvella mieluummin *pel Omegaa kuin 9000.