Foorumi – Saabclub.fi

Hello every one, hope you had a great holiday.
I am doing my master's thesis on a "style study" of SAAB

Please help me if you are willing to.
You could reply here or send me mail: kuan.lo@aalto.fi
Many Thanks!





1. Generally speaking, what does a car mean to you?

2. How did you come to know about SAAB?

3. What do you like about SAAB?

4. Do you think SAAB is more likely a family car, fun driving car, or ?

5. Please see the given pictures above.
Which SAABs do you think could most represent the brand? and why?
(You could chose as many as you like)

6. Please see the given pictures again.
Which SAABs do you think are less represent of the brand? and why?
(You could chose as many as you like)

7. Who do you think could be SAAB’s best competitor? and why?
(You could pick as many as you like [maybe depends on the target market])

8. How would you describe the SAAB style?

Hi, I sent my answer via e-mail. Hope you get enough answers.

I got your mail, Thanks a lot!

~Still looking for more data